Tips For A Successful Mobile Marketing Campaign
As more and more people access the internet from their cell phones, the importance of mobile marketing increases. But how should mobile devices change your marketing strategies? And what are some of the strongest mobile marketing methods? This article will give you mobile marketing tips that will help you master working with wireless devices.
Using QR codes
Try using QR codes in your mobile marketing. QR stands for ‘quick response’, and the codes themselves are akin to bar codes. They can be scanned by most mobile devices on the market to reveal a message. QR codes are an excellent way to build interactive and engaging mobile campaigns with your target audience. Link the code to a special offer, discount, or giveaway message to create a real buzz for your brand!
Mobile-Friendly Website
Get your website mobile-friendly! Take a look at your website on a mobile device. Don’t like what you see? Most don’t until you get your site onto a mobile-friendly platform. Look at your content management system to see if it offers a mobile plugin, or talk to a local digital advertising agency to build a solution for you. Either way, it is important to make your site look professional and engaging on mobile devices!
Short Code Campaigns
Consider starting a short code campaign to increase your mobile marketing database. Asking customers to text a code to enroll in message updates can generate significant increases in your database and also ensures that only those wishing to receive communications do so. Advertise your short-code campaign through social media sites, your website, and any print marketing materials.
Focus on relevance and timeliness when planning your mobile marketing campaign. Messages received in this format should be brief bursts of information that can be immediately applied. For example, rather than messaging about a sale scheduled weeks in advance, send a reminder shortly before opening hours or provide information not previously available like a change in speaker.
Stay away from caps lock, unless you are giving a call to action. Using caps lock at any other time during a message can come across as if you are yelling at someone, and no one likes to be yelled at. Stay polite and calm by only using caps lock if necessary.
Develop An App
Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.
Content Strategy
When developing content for mobile marketing, be sure that you portray a sense of urgency along with a reason for your customer to perform at least some type of action. This is important because the fear of missing out on something special is one of the best sales techniques in existence. Also, without an action for the customer to take part in, you are failing to bring in any immediate business.
Proper Budgeting
Try to set a budget and stick to it if you want to market effectively. Shooting past your budget can quickly cause your campaign to fall apart, if only because you may start to change how you handle things due to a fear of money. Work meticulously to stay within your budget for mobile marketing success.
Stay Away From Abbreviations
Do not use text abbreviations in your mobile marketing message. While it is acceptable for person-to-person communication, it looks unprofessional coming from a business. Also, avoid using all caps in your message. Your consumers will feel like they are being yelled at. However, it is acceptable to use all caps in your call to action.
Although the number of mobile users is increasing, that doesn’t mean you can take your mobile marketing campaign outside of its respective niche and just advertise to a larger market. You still need to remain within the confines of your market. You will find that any niche gets larger, but attempting to attract people from outside it is just a wasted effort.
Dedicated Short Code
Utilize the dedicated short code. Keeping tight control over your brand is worth the extra cost. Additionally, it gives you a degree of legal protection.
If you make forwarding your ad simple and attractive, your recipients will be far more likely to share your information. Before you send out your promotion, make certain that it will be easy to forward. To give them a little encouragement to forward it, offer an incentive to the one who receives the ad.
Keep in mind that mobile marketing is targeted at keeping your current customers, not acquiring new ones. Current customers know your product and are much more open to getting texts from you and trusting your website. New customers will probably find you using a regular computer, though it won’t take them long to sign up for texts.
Social Media is Essential
Treat mobile and social media as legitimate sources of real business. Just because much of it happens on a tiny screen doesn’t mean the opportunity is small. In fact, it’s just the opposite. Mobile and social media are two of the fastest-growing marketing outlets available today. Be sure to build a mobile strategy for your brand.
Search Engine Optimization
Optimizing your mobile websites for search engines is an excellent method of improving your mobile marketing attempts. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
Remember to link properly when using mobile devices. Do not link to your home website, link to the mobile version of your website so that your customers can get the entire picture. If you do not have a mobile version, you really need to get to work on it and have one for mobile users.
To be a successful marketer, you have to keep up with technology. Adapting your marketing methods for mobile devices will make your strategies more successful. Think of the tips in this article as you look towards how to reach out to customers on cell phones. They’ll help to assure that whatever marketing strategies you use are effective.
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