Top 5 Trends Making Video Marketing Essential for Every Business | Shray Bhardwaj Shraybee
Digital Marketing is a result of the digital revolution. Video Marketing is a particular aspect of Digital Marketing that is gaining attention. Have you ever imagined that videos could be as helpful? Hear the trends.
This is a sign of the constant innovation in marketing structures. The field of video marketing encompasses everything from explainer videos to animated ads, films, infographics, and entertainment-based videos. It is an exciting corner of the already dynamic web.
Video Marketing is so exciting? It is. It is a visual medium subject to constant innovation and new trends. It’s a constantly changing platform that presents itself in a new form every time.
Here’s a list of video marketing trends that are sweeping the industry.
Live Videography: This is the hottest videography trend of recent times. Live videos can be used for product launches, events, and many other purposes. They are also a great tool in video marketing. Live videos have a massive advantage in that they increase user engagement. Because live telecasting cannot and will not be modified in any way that would harm a brand’s image, Live videos can also seem very real. Buzzfeed is an excellent example of live video marketing.
360 Degree Videos: 360-degree videos add the most realistic element to video marketing. These videos provide better visuals and make it easier for people to understand the content. They can be very catchy and have high traffic. Thomson Holidays uses 360-degree videos to show travel destinations.
E-Learning and video: Explainer videos are growing at an incredible rate. E-learning platforms have moved to video and are leaving behind ppt presentations. Explainer videos convey the purpose of your company in an easy-to-understand way. This allows you to reach multiple customers and clients. Famous brands like Moz and Hubspot use videos for e-learning.
Co-Creation With Consumers: These days, people enjoy creating videos and find it much easier (thanks to smartphones). These days, brands require people to upload videos that follow the challenge’s theme to social media. This strategy is an engaging way to promote your brand. Kitkat is well-known for its creative challenges.
Virtual Reality: Virtual Reality is a hot trend. Although VR is not as well-known among brands as gamers, VR has enormous potential in video marketing. VR makes video consumption interactive, engaging, and highly effective. McDonald’s and Uber offer free VR sets to their customers.
We saw that video marketing is taking over digital marketing. This powerful influence can have several positive outcomes for your brand.
